Greenwich, CT – April 1, 2019 – Splash Car Wash, headquartered in Greenwich, Connecticut (, today announced the acquisition of two car wash locations.  The first, located in White Plains, New York, was formerly known as Gold’s Car Wash & Detail, and will be Splash’s 19th US location and 4th in New York.  Splash currently operates another carwash in White Plains.

The second is a location in Cromwell, Connecticut, which was previously managed by Splash and operated under the company’s banner.  Currently an express exterior, Splash plans to renovate the site with a new system adding several new free vacuum stations and adding a flex serve option for people desiring full service vacuuming.

“We’re excited about adding these locations”, stated Mark Curtis, CEO of Splash.  “Our new White Plains store will allow us to better serve our customers on both sides of town.  We’re also very excited about bringing Cromwell under our ownership, so we can make substantial improvements to the site to better serve our customers there.”

Splash partnered with the investment firm, Palladin Consumer Retail Partners, a Boston-based private equity firm, last November.  These are the first two acquisitions Splash has made since Palladin made its investment.  “We are so excited to ‘break the ice’ with these great acquisitions, and look forward to adding more sites in the coming months”, added Curtis.  Splash now operates 19 carwash locations in Connecticut and New York and three in China.


Splash Car Wash was started in 1981 by Mark Curtis and Chris Fisher with a single location in Greenwich, Connecticut.  Since that time, Curtis & Fisher have developed over 30 locations, and currently operate 19 locations in Connecticut and New York.  All sites include detailing operations and six locations provide oil change services.

Splash has been named “Best Carwash” by numerous publications over 30 times and has been recognized as a “Top 10 Workplace” four times by Hearst Publications.  Four General Managers employed by Splash have been recognized as “Most Valuable Carwasher” by Professional Carwash & Detailing Magazine” and one of its GM’s was cited as an “Emerging Leader” by the International Carwash Association this year.  Splash has been awarded the US Chambers of Commerce prestigious “Blue Chip Enterprise Award” and has been inducted into the Connecticut Business Hall of Fame.


Palladin Consumer Retail Partners is a private equity firm with extensive experience investing in and building leading retail and consumer brands.  Founded in 1998, the firm prides itself on working closely with management teams to create value through strategic and operational initiatives.  Its principals have previously held CEO and other senior executive roles at several wholesale, retail, and related companies, and have invested in, financed or managed over 100 public and private companies.  Current and former investments include InMotion Entertainment, KT Tape, Nic+Zoe, J. McLaughlin, Things Remembered, Restoration Hardware, Spencer Gifts, Jamba Juice, Worldlynx, Multi-Flow, Kwik-Tek, and Party America.


For more information, please contact Mark Curtis at or 203-324-5400 ext 7011.