NEWS | January 6, 2025
Splash Car Wash Opens Its 66th Location

Splash Car Wash Opens Its 66th Location, An Express Site in Henrietta, NY
Milford, CT – January 6, 2025: Splash Car Wash, headquartered in Milford, Connecticut, today announced the opening of its 66th location in Henrietta, New York. The new wash, outfitted with a 130-foot conveyor and 27 free self-service vacuums, is Splash’s 41st in New York .
The Henrietta location was completed under the direction of Dave Clements and Jeff Arnold, two of Splash’s development partners and the former owners of the Classy Chassy chain, which Splash acquired in October of 2021. Clements and Arnold are also managing the construction of a new site in Hamburg, New York, which is expected to open within the next month.
“Every new site we open is exciting for us and our team,” stated Mark Curtis CEO and co-founder of Splash. “This new site is designed and equipped to handle high volume, and we’ve opened just in time to handle all the cars covered in salt from this recent snowstorm.” Dan Petrelle, President, added, “we are very focused on continuing to expand our platform in the Northeast with state-of-the-art buildings, equipment, systems and services.”
In addition to the two car washes described above, Splash has started construction on three new express washes in Fayetteville, Newburgh and Nanuet New York and one in Springfield, Massachusetts, with anticipated openings in the late summer to early fall 2025.
About Splash Car Wash
Founded in 1981 by Chris Fisher and Mark Curtis, Splash Car Wash began with a single location in Greenwich, Connecticut. Since that time, Splash has grown into the leading car wash platform in the Northeast United States, with more than 65 locations across Connecticut, Massachusetts, New York, and Vermont offering full-service, hand-wash, express, and self-service options, as well as oil, lube, detailing, and other automotive care services. The Company has a proven track record of excellence and has been listed as the 19th largest car wash operator in the U.S., named “Best Car Wash” by numerous publications over 40 times, recognized as a “Top Workplace in Connecticut” for the past several years by Hearst Publications, awarded the U.S. Chamber of Commerce’s prestigious “Blue Chip Enterprise Award,” and inducted into the Connecticut Business Hall of Fame. For more information, visit www.splashcarwashes.com.
About Palladin Consumer Retail Partners (PCRP)
Palladin Consumer Retail Partners (“PCRP” or “Palladin”) is a Boston-based private investment firm, founded in 1998, that focuses primarily on the retail and consumer products sectors in North America and Europe. Our team has a strong investment and operating track record; the Principals of PCRP have invested in, financed, or managed over 100 public and private retail and consumer products companies. We pride ourselves on working closely with management teams to create value through strategic and operational initiatives. PCRP strives to provide its portfolio companies with the advantages of a strategic partner and the operating flexibility and incentives of a financial investor. Current and former investments include M@C Discount, Southeast Mechanical, Tailwind Concessions, Leapfrog Brands, Decowraps, PB Metro, Splash Car Wash, KT Tape, Nic+Zoe, InMotion Entertainment, J. McLaughlin, Things Remembered, Restoration Hardware, Spencer Gifts, Jamba Juice, Worldlynx, Multi-Flow, and Kwik-Tek.
Media Contacts
Splash Car Wash
Mark Curtis
mark@splash1.org
203-324-5400 ext. 7011
Palladin
Patricia Donnelly
(617) 585-3802
pdonnelly@pcrp.com